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About this course
What you'll Learn
The basics of digital marketing, including its various channels and strategies for promoting products or services online.
Website Basics: Familiarize yourself with creating and managing websites, including basic WordPress.
Search Engine Optimization (SEO): Learn how to optimize websites to rank higher in search engine results pages (SERPs) and drive organic traffic. Understand keyword research, on-page optimization, link building, and analytics.
Content Marketing: Explore the creation and promotion of valuable content to attract and engage target audiences. Learn about blog posts, articles, videos, infographics, and social media content.
Social Media Marketing: Understand how to leverage social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok to build brand awareness, engage with audiences, and drive traffic to your website.
Email Marketing: Learn the fundamentals of email marketing, including building email lists, crafting compelling email campaigns, and measuring performance metrics like open rates and click-through rates.
Digital Marketing Tools: Explore various digital marketing tools and platforms available for analytics, social media management, email marketing, SEO, and PPC advertising.
Industry Trends and Updates: Stay updated with the latest trends, news, and best practices in digital marketing through our forum and learning community.
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Digital Marketing live class on Zoom.
